Beauty
There are many mysteries of the ocean we are yet to uncover. Háls is a new skincare range that harnesses the power of the ocean, with the belief of old Thalassotherapy techniques from the founders’ native Greece. The range is under development with a commitment to natural ingredients derived from the ocean.
The brief for the identity was to evoke a sense of sophistication through minimalism, to express the purity of the formulation without harmful chemicals or additives. The brandmark is thus clean and minimal, complemented by a visual language that speaks to waves and currents — sometimes gentle, sometimes with intensity and never twice the same shape. The dark, midnight blue is reminiscent of the vast 95% of the ocean that remains unexplored by man.
