The philosophy behind Neatly is that a clean home doesn’t have to cost the earth, or our health. On top of that – that it’s ok to get a helping hand now and then in our busy lives!
Starting with naming, we drilled down to what Neatly is about and what it stands for – environmental sustainability, low-waste and non-toxic cleaning methods. An excellent standard of service is a given, but the strategy eventually distilled down to the emotional effect of the end customer. Peace of mind that everything is in its rightful place, the joy of a clean home knowing that it’s not hurting the planet or those around us.
The visual language is inspired by natural elements that have antibacterial properties suited to cleaning, organised in a satsifying and orderly manner.