Operator 25

Operator 25 is a bustling café in one of the many hidden alleyways of Melbourne. A seasonally changing menu drawing indiscriminantly from various cuisines and a comprehensive coffee menu to match, keeps customers queuing around this quiet corner every weekend.

Historically a phone operator switchroom, the brand and interiors needed a refresh to do justice to the growing clientele and popularity. The result is a custom display typeface based on dots and dashes, offset by a tongue-in-cheek toolkit of pop art influenced illustrations and one-liners. The café has embraced their unique tone of voice, continuing to entice their followers on social media with tempting images of their food captioned by clever puns.

Completed at Pop & Pac
Photography by Mark Lobo, Dulce Amor