The Condé Nast Style Society is a member-exclusive online platform which allows fashion and beauty bloggers to share information and review products. With consumers increasingly turning to the advice of their preferred bloggers, the brands they review makes a large impact on which products and trends hit the mainstream.
The Style Society brand had to be in line with the Condé Nast master brand, whilst having an identity of its own. Like an impeccable fashion sense, it had to feel effortless yet considered, trendy yet timeless in the same moment. The result was a voluptuous logotype with plenty of character that could be used on a range of backgrounds. The brand was intended to adapt to colour and seasonal trends, whilst remaining strongly recognisable and iconic.
Completed at Condé Nast