Sweat Society

Sweat Society was created as a membership for trainers and teachers of the active community in Queenstown, New Zealand. To celebrate the launch of the exclusive society, a series of talks and events were held with a focus on goal-setting, mindfulness and yoga.

The creative was built around a central concept of celebrating each individual practitioner’s talents and accomplishments, and all collateral was personalised and customised.

Completed at Lululemon