Turning World is an boutique cultural agency specialising in the performing and visual arts in the Asia-Pacific region. The business name was inspired by the space where cultures collide, and the shifting of perceptions that occurs as a result of these experiences.
The resulting identity is a juxtaposition of the raw and polished, in an expressive manifestation that feels both tribal and universal. A custom typeface that takes cues from various Asian scripts was created, deconstructed and then reassembled again to create a complex, layered motif. A bright fuchsia colour celebrates the accompanying imagery that is equally vibrant and energetic.
Completed at Pop & Pac
Photography by Dulce Amor